Shutterstock

Known as a leader in stock imagery and video, Shutterstock found itself at a pivotal crossroads, as it entered a phase of dynamic growth, marked by acquisitions like GIPHY and its leap into generative AI. Recognizing the need to amplify brand awareness and navigate this critical juncture, Shutterstock turned to our team for expert guidance and vision.

Through a dynamic full-day workshop, we collaborated with stakeholders across product and brand teams, delving into Shutterstock's brand aspirations. Candid discussions uncovered internal challenges and branding obstacles, ultimately providing a clear vision of their desired future. 

Armed with these insights, we solidified the brand’s vision statement and delivered a revised brand story designed to resonate with their audience. We then tailored a brand marketing blueprint, comprising both short-term and long-term goals, spanning awareness campaigns, foundational brand work, and improved internal processes.

With the new brand vision and roadmap approved, we then established a creative strategy and campaign language to bring the story of all the ways Shutterstock’s 15+ offerings make you the master of your creativity.