Rady Children’s Hospital

Fresh on the heels of winning their best national rankings ever, Rady Children’s Hospital was poised to let the entire country in on San Diego's best-kept secret: they offer top-notch pediatric care. To make the most of this, we dived into the buzz about Rady’s online, tuning into chats from families, potential staff, donors, and referring doctors. This social listening gave us a real sense of what people thought and felt about the hospital.

Realizing that the heart of Rady’s success was the dedicated doctors and the families they serve, we decided to let their stories shine. Pictures of happy kids and proud staff, set against lively, colorful scenes, sent a message of hope and standout care, a cut above the usual healthcare ads.