Medallia Zingle

In the midst of a drastically transformed post-pandemic hospitality industry, Medallia recognized an opportunity to support hotel general managers in adapting to the new landscape. Staffing challenges, evolving guest expectations, and a heightened demand for personalized experiences prompted Medallia to introduce Medallia Zingle as a cutting-edge messaging platform powered by Artificial Intelligence tailored for modern hospitality. Our team was entrusted with the task of engaging hotel GMs effectively through a B2B campaign that addressed their unique pain points and motivations.

Our audience-focused approach led us to craft a nuanced messaging playbook, specifically designed to resonate with hotel GMs by addressing their priorities, such as improving RevPAR and Net Promoter Scores. Complemented by an inviting illustration style and branding, our team developed print collateral, video assets, and a direct mailer that drove audiences to a firsthand experience of Zingle's AI capabilities. The "Return to Travel" campaign inspired hotel GMs to explore how Medallia Zingle could streamline operations, elevate the guest experience, and boost revenue. All told, our creative strategy, messaging playbook, and B2B campaign effectively drove sign-ups for sales calls and free trials, empowering GMs to navigate the evolving hospitality landscape.